Humble Beginnings

What is Man Tan?

Countless times we have been asked the question; What is Man Tan? To us, Man Tan has always been more than just a great idea or unique product, but more of a representation of
the growing normality and acceptance for men of this generation to take pride in their appearance
. We always understood from the start that creating this product, this company was about creating a standard for the future in male self care/cosmetic product range as well as providing men with a safe alternative to traditional sun tanning. We are proud to offer men a safe option for a natural tan without having to expose their skin to harmful UV rays thus increasing risk of skin cancers and Melanoma's. 

How it all started?

Less than 6 months ago, we found ourselves asking the question “ Why isn’t there a tan product available for men?” to us this was crazy as we knew the demand for a male tan was huge. After developing our brand we soon had the confidence that the male market would respond extremely well to our niche product. 

The manufacturing process:

After several meetings with some of the best Australian tan and cosmetic manufacturers, we partnered with our chosen team of chemists to begin the formulation of our very first run of Man Tan samples. After weeks of testing and trialing samples, we were able to refine our product until we had developed the perfect final Man Tan formula: masculine scented, fast drying, works great with body hair and is long lasting..we knew that we had formulated the best possible self tanner available for men.

As our brand's audience grew, so did the demand. Within weeks of launching pre-orders, not only did we sell bottle after bottle of Man Tan, but we also had salon's contacting us for 1 litre professional bottles for spray tanning applications. We responded by producing our Man Tan Professional 1 litre range which is currently around 2-3 weeks away from launching. 

The Future:

Creating and developing a unique self tanner formulated for men is only the beginning of what’s to come for Man Tan. Our mission is to continue to develop new and innovative self care/cosmetic products to the male specific market and to be at the forefront of this new male tanning industry. Our growing community of brand followers and customers all play a part in changing the face of mens mental health around Australia. We are proud to be partners with beyondblue and look forward to helping to create a brighter future for men and help to provide support and resources through donations and education. With every unit of Man Tan sold, we donate 50c to beyondblue to help all men achieve their best possible mental health.

From everyone at Man Tan, we thank you for reading and following us on this amazing journey.

If you would like to know more about us, please leave a comment in our discussion below. We would love to answer any of your questions!

Karl - Managing Director/Founder




I’m extremely pleased with how easy it is to apply using the MAN TAN applicator mit. The natural look is a breakthrough! I’m chuffed with my results and will most definitely be a returning customer. Smells great to! Cheers

Man Tan

Hi Joshua,
Yes! Our 1 litre professional formula is the same as our self tan mousse, It has the same scent and works just as awesome!


Hi Man Tan, great read..
Is your 1 litre range the same formula as your 200ml mousse?

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